Perspectives on consumer behaviour: theoretical aspects and practical applications
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030473822
Date de publication :
27 juin 2021
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers’ behaviour, analysing the government's role in regulating consumer behaviour and the role of the European Union.