Advances in digital marketing and ecommerce: first international conference, 2020
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030475949
Date de publication :
7 mai 2020
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.