Advances in national brand and private label marketing: seventh international conference, 2020
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030477639
Date de publication :
14 mai 2020
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain).