Media management: strategy, business models and case studies
Auteur :
Wirtz, Bernd W.
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030479152
Date de publication :
13 sept. 2021
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
Bernd Wirtz provides a valuable guideline for this new world, combining theory, facts, and practice.†Dr. Hubert Burda, German publisher and Managing Corporate Partner of Hubert Burda Media Holding KG“The media business is subject to substantial change while differences between distinctive media areas are fading away.