Digitalization in the luxury fashion industry: strategic branding for millennial consumers
Auteur :
Cabigiosu, Anna
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030488123
Date de publication :
14 juil. 2021
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
The luxury fashion industry is one of the best performing and fastest growing industries in today’s business landscape, and is set to continue expanding over the next years.