Python for marketing research and analytics
Auteur :
Schwarz, Jason S. / Chapman, Chris / Feit, Elea McDonnell
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030497224
Date de publication :
3 nov. 2021
Dimensions :
27,9 x 21,0 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book provides an introduction to quantitative marketing with Python. This book is designed for three groups of readers: experienced marketing researchers who wish to learn to program in Python, coming from tools and languages such as R, SAS, or SPSS;