Business history of the bicycle industry, a: shaping marketing practices
Auteur :
Mari, Carlo
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030505653
Date de publication :
5 nov. 2021
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day.