Pricing puzzle, the: how to understand and create impactful pricing for your products
Auteur :
Yang, Jan Y.
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030507763
Date de publication :
25 août 2020
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
The author also presents a number of stories from China, a "price wonderland" in which he, both as a consumer and a pricing consultant, has observed unconventional pricing practices rarely found elsewhere, such as the frequent use of negative prices among tech unicorns, i.e., sellers paying consumers to use their products.