Value of luxury, the: an emerging perspective
Auteur :
Stępień, Beata
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030512200
Date de publication :
13 oct. 2021
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with it.