Political marketing alchemy: the state of opinion research
Auteur :
Turcotte, André
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030537159
Date de publication :
18 août 2021
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
The aim of this book is to examine the status of market intelligence in practice and how changes in its different contributing streams—media polling, commercial public opinion research and political polling—are pushing market intelligence into a new phase of development.