Consumer voice: the democratization of consumption markets in the digital age
Auteur :
Kucuk, S. Umit
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030539825
Date de publication :
2 sept. 2020
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book proposes a new type of consumer called a voicing consumer, or a voicesumer. Current theory discusses new types of consumer complaint behaviors, such as consumer activism and boycott, but this book fills a void by defining how these changes have created a new type of consumer.