Gamification and consumer engagement: creating value in context of ict development
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030542078
Date de publication :
13 nov. 2021
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
In the context of rapid ICT development, this book focuses on how gamification affects consumer engagement and can be used to create a shared value for customers and companies.