B2b marketing: a guidebook for the classroom to the boardroom
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030542948
Date de publication :
4 mai 2022
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
Technical terms such as Account-Based Marketing, Buyer Journey, ChatBots, Content AI, Marketing Automation, Marketing Canvas, Social Selling, Touchpoint Sensitivity Analysis, and Predictive Intelligence are explained and examined in detail, especially in terms of their applicability and implementation.