Fundamental theories of business communication: laying a foundation for the field
Auteur :
Mayfield, Milton / Mayfield, Jacqueline / Walker, Robyn
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030577438
Date de publication :
5 déc. 2021
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book examines the major business communication theories, delving into their relationships and practical applications. Many business communication studies lack a strong theoretical grounding—a deficit that creates difficulties for researching business communication phenomena and building upon previous studies.