Success in the bottom of the pyramid market in africa: the case of multinational pharmaceutical companies
Auteur :
von Carlowitz, Philipp
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030590673
Date de publication :
14 nov. 2020
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book presents an empirical investigation of the efforts that multinational pharmaceutical companies take in order to find a business model that allows for a profitable access to the Bottom of the Pyramid (BoP) markets.