Brand storytelling in the digital age: theories, practice and application
Auteur :
Moin, S M A
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030590840
Date de publication :
27 oct. 2020
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
It reflects the dramatic shift in brand storytelling in which marketers are in the driving seat, leaving consumers to do the navigating.Based within the context of AI, the influence of VR, AR, big data, and new media, this book predicts a creative renaissance in brand storytelling;