Marketing of children’s toys, the: critical perspectives on children’s consumer culture
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030628833
Date de publication :
1 avr. 2022
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
Topics include marketing undertaken by specific children’s toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy categories such as on-trend grotesque toys;