Digital transformation in the cultural heritage sector: challenges to marketing in the new digital era
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030633783
Date de publication :
29 mars 2022
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book devises an alternative conceptual framework to understand digital transformation in the cultural heritage sector. This book fills that gap and provides a perspective on the cultural heritage sector, which uses the new social and technology landscape to describe the digital transformation in cultural heritage sectors.