Masterpieces of swiss entrepreneurship: swiss smes competing in global markets
Auteur :
Jeannet, Jean-Pierre / Volery, Thierry / Bergmann, Heiko / Amstutz, Cornelia
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030652869
Date de publication :
17 mai 2021
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
This open access book focuses on Switzerland-based medium-sized companies with a longstanding export tradition and a proven dominance in global niche markets. The book enhances these insights by providing detailed company profiles documenting the company history, development, and how their relevant global niche positions were reached.