Wanghong as social media entertainment in china
Auteur :
Craig, David / Lin, Jian / Cunningham, Stuart
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030653781
Date de publication :
26 févr. 2022
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities.