Online impulse buying and cognitive dissonance: examining the effect of mood on consumer behaviour
Auteur :
Mattia, Giovanni / Di Leo, Alessio / Principato, Ludovica
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030659257
Date de publication :
13 févr. 2022
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.