Brand management: an introduction through storytelling
Auteur :
Mogaji, Emmanuel
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030661182
Date de publication :
3 avr. 2021
Dimensions :
25,4 x 17,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations.