Fundraising principles for faculty and academic leaders
Auteur :
Conley, Aaron / Shaker, Genevieve G.
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030664312
Date de publication :
22 avr. 2022
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
The book provides historical and contemporary perspectives on core concepts and data, research revealing donors’ giving motivations, engagement strategies and tactics for academic units, and guidance on management challenges including strategic plans, campaigns, and measuring performance.