Firm competitive advantage through relationship management: a theory for successful sustainable growth
Auteur :
Deszczyński, Bartosz
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030673376
Date de publication :
26 mars 2021
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
Relationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly relationship-orientated, while others claim to be relationship-orientated but in fact prefer transactional short-term gain.