Political parties and campaigning in australia: data, digital and field
Auteur :
Kefford, Glenn
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030682361
Date de publication :
17 févr. 2022
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
It explores how prevalent data-driven campaigning is, introduces an original theoretical framework to understand these practices, and demonstrates that there is a disconnect between what Australian voters think about these issues and the way that parties campaign in the 21st century.