Predictive intelligence for data-driven managers: process model, assessment-tool, it-blueprint, competence model and case studies
Auteur :
Seebacher, Uwe
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030694050
Date de publication :
29 mars 2022
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book describes how companies can easily and pragmatically set up and realize the path to a data-driven enterprise, especially in the marketing practice, without external support and additional investments. The PI maturity model then describes the phases in which you can build a PI ecosystem in your company.