Creativity and strategy: an integrative analysis
Auteur :
Walia, Chetan
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030704681
Date de publication :
23 juin 2022
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book provides an integrative analysis of creativity and strategic practices, particularly strategic problem formulation and strategic decision making. It draws a correlation between strategic intent and creative outcomes, both positive and negative, and provides an integrated framework for understanding creativity.