Public branding and marketing: a global viewpoint
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030705077
Date de publication :
24 juil. 2022
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
This edited volume details public branding and marketing from a global, comparative perspective. The book takes an explicit public administration approach, focusing on a wide range of topics such as branding leadership, co-creation, stakeholder engagement, education, non-profit marketing and branding, and city administration.