Generation z marketing and management in tourism and hospitality: the future of the industry
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030706975
Date de publication :
26 mai 2022
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. This book is a valuable resource for managers, scholars and students interested in acquiring concrete knowledge on how Gen Z will shape the marketing and management of tourism-related services.