Campaigning on facebook in the 2019 european parliament election: informing, interacting with, and mobilising voters
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030738532
Date de publication :
15 août 2022
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book investigates how political parties from 12 European countries used Facebook to inform, interact with and mobilise voters at the 2019 European Parliament election. Country specific chapters are followed by analyses of European parties’ Facebook campaigning, the spread of populism and the use of Facebook ads by the parties.