Green marketing in emerging markets: strategic and operational perspectives
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030740672
Date de publication :
19 août 2022
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
Issues concomitant to green marketing such as consumer buying behaviour of green products, green integrated marketing communication, green product management, green initiatives in logistics social responsibility, greenwashing and the need for transparency, and green marketing orientations and firm performance, are covered in the book.