Integrated marketing communications: a global brand-driven approach
Auteur :
Kitchen, Philip J. / Tourky, Marwa E.
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030764159
Date de publication :
4 janv. 2022
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner.