Marketing communications in emerging economies, volume i: foundational and contemporary issues
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030813314
Date de publication :
29 oct. 2022
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets.