Green marketing in emerging economies: a communications perspective
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030825713
Date de publication :
4 janv. 2022
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising.