Scrum for sales: a b2b guide to agility in organization, performance, and management
Auteur :
Scherm, Michael J.
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030829773
Date de publication :
31 oct. 2021
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
Many companies want to make their sales agile. This book shows how the elements of the leading agile framework “Scrum†should be applied to install agility in the salesforce, improve sales performance, and resolve typical performance issues in sales organizations.