Marketing tourist destinations in emerging economies: towards competitive and sustainable emerging tourist destinations
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030837136
Date de publication :
29 nov. 2022
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others.