Marketing communications and brand development in emerging economies volume i: contemporary and future perspectives
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030886776
Date de publication :
5 mai 2022
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boost business performance for competitive advantage.