Internationalization of luxury fashion firms: examining the business models of smes
Auteur :
Runfola, Andrea / Milanesi, Matilde / Guercini, Simone
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030887575
Date de publication :
9 déc. 2022
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
Internationalization is an essential component of the business model for luxury fashion companies. Offering a comprehensive and in-depth view of luxury fashion SMEs, this book is targeted to students, scholars and practitioners interested in luxury firms, internationalization, and business models.