Commodity marketing: strategies, concepts, and cases
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030906597
Date de publication :
23 avr. 2023
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.