Achieving business competitiveness in a digital environment: opportunities in e-commerce and online marketing
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030931339
Date de publication :
24 janv. 2023
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
In this book, experts outline the prerequisites for such online marketing competitiveness and compare the current level of digital marketing competitiveness in Europe by using publicly available macro and micro-level data.