Transitioning media in a post covid world: digital transformation, immersive technologies, and consumer behavior
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030953324
Date de publication :
23 avr. 2023
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book provides a unique overview of the digital transformation media industries have experienced following the COVID-19 pandemic. This includes development of new content models based on creative thinking, digital collaboration models and personalized psychologically based analysis of digital consumer behavior.