Celebrating the past and future of marketing and discovery with social impact: 2021 ams virtual annual conference and world marketing congress
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030953485
Date de publication :
1 juil. 2023
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World Congress celebrates the history of marketing while also exploring its future.