Marketing communications and brand development in emerging markets volume ii: insights for a changing world
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030955830
Date de publication :
25 mai 2023
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boot business performance for competitive advantage.