Brand, label, and product intelligence: second international conference, cobli 2021
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030958114
Date de publication :
30 mars 2023
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
The contributions are gathered under the following main topics: Consumer behavior and decisions, labeling strategy, brand market trends, branding of local brands, territorial impact on brand/label/product, theoretical and managerial research methods.