Integrated business models in the digital age: principles and practices of technology empowered strategies
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030978792
Date de publication :
23 juin 2023
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
Many scholars have argued that technology, entrepreneurship, integrated business models and marketing are key to the success of any business, but in particular to the success of unicorn companies.