Uncertainty-driven innovation: managing the new product development processes in an unpredictable environment
Auteur :
Marzi, Giacomo
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030995331
Date de publication :
7 mai 2022
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book explores how uncertainty can shape product innovation, process innovation, and the new product development process. It does this by covering several areas of research, from the analysis of the entrepreneur as the pinnacle of innovation to the drawbacks associated with the development of new products in conditions of high uncertainty.