Data-driven personas
Auteur :
J. Jansen, Bernard / Salminen, Joni / Jung, Soon-gyo / Guan, Kathleen
Éditeur :
Springer International Publishing AG
ISBN :
9783031011030
Date de publication :
5 févr. 2021
Dimensions :
23,5 x 19,1 cm
Langue :
Anglais
Pays d'origine :
Suisse
Presenting a conceptual framework consisting of (a) persona benefits, (b) analytics benefits, and (c) decision-making outcomes, we illustrate applying this framework via practical use cases in areas of system design, digital marketing, and content creation to demonstrate the application of data-driven personas in practical applied situations.