Measuring user engagement
Auteur :
Lalmas, Mounia / O'Brien, Heather / Yom-Tov, Elad
Éditeur :
Springer International Publishing AG
ISBN :
9783031011610
Date de publication :
14 nov. 2014
Dimensions :
23,5 x 19,1 cm
Langue :
Anglais
Pays d'origine :
Suisse
User engagement refers to the quality of the user experience that emphasizes the positive aspects of interacting with an online application and, in particular, the desire to use that application longer and repeatedly.