Advances in digital marketing and ecommerce: third international conference, 2022
Éditeur :
Springer International Publishing AG
ISBN :
9783031057274
Date de publication :
8 juin 2022
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics.