Public sector marketing communications volume i: public relations and brand communication perspectives
Éditeur :
Springer International Publishing AG
ISBN :
9783031072956
Date de publication :
7 oct. 2023
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
In response, this book — the first of a two-volume edited work — focuses on marketing communication themes related to branding, public relations, trade fairs and exhibitions, and public sector communications.